Visiting Ben & Jerry’s in Waterbury, Vermont, is a delightful must-do experience for ice cream lovers and anyone looking to indulge their sweet tooth. This iconic ice cream factory is not only a production facility but also a fun, whimsical destination filled with history and, of course, delicious ice cream. Hard to miss from the Waterbury-Stowe Road, the factory looms on a hill with the cheerful and colorful Ben & Jerry’s branding, setting the tone for the visit. A fun and unique playground is a bonus addition for the kiddos and a picturesque setting sets the tone for what’s in store.
Inside, guests can embark on a guided factory tour to see how the famous ice cream is made. The tour provides fascinating insights into the history of Ben & Jerry’s, from its humble beginnings to the multinational company it is today. You’ll learn about their commitment to sustainable ingredients, social justice, and environmental awareness, all while catching glimpses of the ice cream-making process through large viewing windows. The tour typically concludes in the Tasting Room, where you can savor samples of their latest flavors and fan favorites, allowing your taste buds to experience the magic firsthand.
Don’t miss the Flavor Graveyard, a unique tribute to the brand’s ever-evolving ice cream lineup. This charming outdoor exhibit serves as a resting place for discontinued flavors, allowing fans to pay their respects to their former favorites. Nestled among beautifully manicured gardens, each gravestone tells a story—some flavors were simply seasonal, while others were too wild or experimental to catch on with the public. Flavors like “Wassup!” and “Peanut Butter Cup” can be found in this quirky memorial, sparking nostalgia and laughter as visitors remember their past favorites.
A visit to Ben & Jerry’s isn’t just about ice cream; it’s an experience that embodies the spirit of Vermont and the joy of enjoying life’s simple pleasures. Whether visiting with family, friends, or as part of a solo adventure, this popular destination will leave you with a smile.